The airline was originally founded in 2004 as Amira Air they provided charter flights for executive travel, serving European and international destinations.

In 2016, Niki Lauda took over Amira Air and renamed the company Laudamotion. Over the next 3-years, Laudamotion partnered with other airlines Condor, Eurowings and Ryanair.   

In January 2019, Ryanair revealed that it completed the purchase of 100% of Laudamotion from NL Holdings in late December 2018. It also revealed further fleet expansion plans, with 25 aircraft by end of 2019 and 30 by summer 2020. Although Ryanair operates only Boeing aircraft, Laudamotion’s fleet will remain exclusively Airbus.

During a press conference in March 2019, Laudamotion announced plans to purchase at least 100 (50+50 options) Airbus A321neo for future expansions.

In 2018, the airline changed its brand name from Laudamotion to just Lauda and they also partnered with Flightbuddy for their IROPS and disruption communications needs.

Lauda like their parent company “Ryanair” needed an elegant automated solution to generate the large numbers of personalised communications through SMS and email channels during disruptions. Flightbuddy addressed this requirement and delivered delay SMS messages to passengers in multiple languages, this is the core of the Flightbuddy platform. With many years of experience in proactive customer contact, Flightbuddy has evolved the SMS platform to what we see deployed with Lauda, Ryanair, Frontier and Volaris.